These Ads Blow

This is an example of a simple but excellent piece of copy that so many print ads lack.

The ad is for Hubba Bubba in Israel and was created by BBDO, Tel Aviv.

An extremely eye-catching, marvellously illustrated and overall great ad. I have reservations as to whether it's too 'mature' for those who are buying the product, but that's for someone else to worry about.

I love the concept and, this is very rare for me, I can't fault any of the executions. There isn't one I prefer or one I don't like. It's a solid campaign.

Great work.

And I keep going back to the copy. I think it's outstanding.

Total White-out

These ads irritate me.
A lot.
They're a very nice idea, a good concept, but the execution just isn't good enough.

They come from Indian agency, Nikotin and are for a Tipp-ex-style pen called 'Super White Stick'.
The first ad fits incredibly well with the 'Shockingly effective' tagline. It's attention grabbing, risque and indeed shocking.

However, the other two are simply not good enough. I'd go so far as to say they are terrible.
This could have been an excellent campaign, but it has fallen into mediocrity by poor, ill-thought out copy which is such a shame.

Snow Way To Die

I like this ad from Advico Y&R, Zurich for Head Snowboards.

It's incredibly simple, and displays the product's benefit in a humourous, imaginative and very likeable way.

The extra bit of copy underneath 'Jump Higher' is completely unnecessary however.
"With the intelligence-technology by head" doesn't even read very well. Most of the time in print ads, less is more, and I wish they hadn't added this extra piece of copy in.

Still, it's a nice idea. Nothing more.

Printers' Oink

During the excellent 10 o'clock Live, this ad from The Guardian, created by BBH London, came on during the ad-break and I was blown away.

This, without a doubt, has to be my favourite ad of the year so far. It didn't conform to the 30 second/1 minute rule that most TV ads use, it took up almost the whole break, and kept me hooked and interested throughout.

This ad promotes the Guardian's open journalism and multimedia platforms, and gives a whole new twist to the story of the Three Little Pigs, showing its report on the front page and traditional media through to social media conversations and discussions.

I've always liked the Guardian, and the fact they've used a well-known children's fairytale to tug at our nostalgic heartstrings helps.

This is an excellently thought-out and incredibly relevant concept, with an exceptional execution.
Great work.