Total White-out

These ads irritate me.
A lot.
They're a very nice idea, a good concept, but the execution just isn't good enough.

They come from Indian agency, Nikotin and are for a Tipp-ex-style pen called 'Super White Stick'.
The first ad fits incredibly well with the 'Shockingly effective' tagline. It's attention grabbing, risque and indeed shocking.

However, the other two are simply not good enough. I'd go so far as to say they are terrible.
This could have been an excellent campaign, but it has fallen into mediocrity by poor, ill-thought out copy which is such a shame.

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