It's incredibly simple, and displays the product's benefit in a humourous, imaginative and very likeable way.
The extra bit of copy underneath 'Jump Higher' is completely unnecessary however.
"With the intelligence-technology by head" doesn't even read very well. Most of the time in print ads, less is more, and I wish they hadn't added this extra piece of copy in.
Still, it's a nice idea. Nothing more.
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