These Ads Blow

This is an example of a simple but excellent piece of copy that so many print ads lack.

The ad is for Hubba Bubba in Israel and was created by BBDO, Tel Aviv.

An extremely eye-catching, marvellously illustrated and overall great ad. I have reservations as to whether it's too 'mature' for those who are buying the product, but that's for someone else to worry about.

I love the concept and, this is very rare for me, I can't fault any of the executions. There isn't one I prefer or one I don't like. It's a solid campaign.

Great work.

And I keep going back to the copy. I think it's outstanding.

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