$#*! Kids Say

I saw this ad a fair few weeks ago and I've been meaning to write a post about it ever since.

This ad was created by Inferno, London for the NSPCC and this, in my opinion, is the best NSPCC ad I've ever seen.

Director of Skins, Amanda Boyle, was enlisted for this hard-hitting and heartbreaking YouTube spot, highlighting the fact that most people don't report child abuse until sometimes it's too late.

The ad starts off with a slightly humourous, if innocent feel, but then suddenly turns dark and twisted, tugging at our heartstrings and leaves us with an emotionally powerful message.

Really excellent stuff.

 


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