These ads really make me want to go to America's National Parks, so in my opinion they work. They really give you that feeling of adventure, and although they are jumping on the anti-Social media bandwagon, they are inspiring ads, and some of the copy from the University of Texas advertising school really is excellent. I'm not usually a big fan of vintage-style images, but I think these really are a great set of ads, and I absolutely adore the concept of escaping from technology.
For Other brands Jumping on the Social Media Bandwagon:
News Status Update
Folkin' Social Media
Social Net Wok
Social Drinking
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