Social Drinking

I think is an excellent idea from TBWA/Neboko, Amsterdam for Heineken. Very simple, and I'm surprised this hasn't been done sooner. It seems poking fun at Social media nowadays is the 'cool' thing to do. I think this is just a cheap and easy way to remind the public of the brand, and by referring to social media it will resonate with the young, modern consumer, surely Heineken's core target audience.

For more campaigns poking fun at social media:
Social Net Wok
Folkin' Social Media

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