Toyotaa

As soon as I saw these print ads I had to include them. They come from Saatchi, Madrid and are for Toyota warning against drinking and driving. The idea is really outstanding, but it is only one idea used three times. Perhaps a different word/letter or another way of executing it would notch it up to campaign status, because at the moment, only one is enough. Only one thing bugs me in that surely two "a" should be pluralised. Although, to be really honest with you, even after reading the body copy once, I didn't spot the mistake.
Maybe I'm drunk...
I have to admit it is a
a great concept though.