Forward Drive

These set of ads are for Land Rover's sponsorship of the England Rugby team and are pretty darn cool. They were crafted by RKCR/Y&R, London, and they really are exceptionally executed and well thought out. I think out of them all, the cactus one could do with a little tweaking, but aside from me just being plain picky, these ads just work. The message is clear; the image fits perfectly with both the brand and the Rugby team, and the copy 'Play tough' is great. Really excellent stuff.

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