I think the copy is good. Not amazing, nor brilliant, just good. Apart from that I think these ads lack execution. The concept is there, which could be developed further, but it is held back by poor art direction and too much going on at once.
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
Not Lager Than Life
These ads come all the way from New Zealand created by Barnes, Catmur & Friends, Auckland. I'm fond of the concept, the whole 'Man' idea - although it has been used time and time again - but I think these ads are two good ideas that have been mashed together. The idea of a 'Man Park' is ok for a brand whose target audience are men, as are the silly facts, but they should be kept separate. They've wasted two good campaigns by combining them into one mediocre one.
I think the copy is good. Not amazing, nor brilliant, just good. Apart from that I think these ads lack execution. The concept is there, which could be developed further, but it is held back by poor art direction and too much going on at once.
I think the copy is good. Not amazing, nor brilliant, just good. Apart from that I think these ads lack execution. The concept is there, which could be developed further, but it is held back by poor art direction and too much going on at once.
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I think you're spot on, Marty.
ReplyDeleteCheers
Paul Catmur
Thanks, Paul.
ReplyDeleteAppreciate your opinion of all people's.