Not Lager Than Life

These ads come all the way from New Zealand created by Barnes, Catmur & Friends, Auckland. I'm fond of the concept, the whole 'Man' idea - although it has been used time and time again - but I think these ads are two good ideas that have been mashed together. The idea of a 'Man Park' is ok for a brand whose target audience are men, as are the silly facts, but they should be kept separate. They've wasted two good campaigns by combining them into one mediocre one. 
I think the copy is good. Not amazing, nor brilliant, just good. Apart from that I think these ads lack execution. The concept is there, which could be developed further, but it is held back by poor art direction and too much going on at once.



2 comments:

  1. I think you're spot on, Marty.
    Cheers
    Paul Catmur

    ReplyDelete
  2. Thanks, Paul.
    Appreciate your opinion of all people's.

    ReplyDelete