Think Responsibly

I quite like the copy on these ads, but in my opinion the art direction and the concept really lets it down. Corona are attempting to discourage people from drinking their product. It just doesn't make much sense. Don't get me wrong, these are amusing ads, and I would totally understand it if it was for drink-driving or something similar. I'd also understand if perhaps they had the message of 'quality over quantity', but they don't. These ads by JWT, Madrid are neither clear nor compelling, and they just haven't been thought through properly, which is a real shame.

1 comment:

  1. I agree 100% with you. It's a shame. A great visual concept brought to it's knees by unclear direction.