Jonny On The Spot

I love the style of these ads. The visuals are classy and stylish and, for me, they work.

But the headlines really let them down.

How often is it you get to create copy-heavy ads about fucking? These should be bolder, more attention grabbing and, in some ways, audacious.

Created by Coloradan agency TDA_Boulder for Sir Richard's Condom Company, these headlines should be much, much braver. They're giving away free condoms for Christ's sake. Make the most of it. Why not go with "Free sex" or something similar?

Like I said, I love the style, but the copy is way off the mark.

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