Click In The Ribs

This is an excellent and hard-hitting ad for Pro Juventute, a campaigner against cyber bullying in Switzerland.
Created by TBWA/Zurich, this image gets the message across that cyber bullying causes actual harm to individuals in a poignant and almost shocking way, and could lead to suicide. 
As well as print, the campaign was across billboard and integrated on Facebook, whereby the more clicks, the less harm the cursors caused to the boy in the image.

A wonderful way to demonstrate the harm cyber bullying can cause that so, so many parents are unaware of.



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