Polar Ice Caps

Art Directors.

Here's an ad that will make you touch yourself.

A beautifully-designed and stunningly-executed print ad for Greenpeace created by Memac Ogilvy & Mather, Dubai that gets its point across with pure simplicity and effortlessness.

Faultless, right?


Here's my problem with it:

"Act now against climate change."

It's a tedious, zany and downright unimaginative piece of copy. It adds absolutely nothing to this ad and, in my opinion, hinders its sheer brilliance. The call to action is of course needed, but Ogilvy should have left it at that.

This is one of those ads where the visual is that good, copy just isn't required.

See, advertising isn't all bad.

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