I Spy Long Copy

This is a full-page long-copy ad that was posted in The Sunday Times, and doesn't carry a logo or any branding whatsoever.


Would you read on?

I did. And I loved it.
It was created by Saatchi & Saatchi for MI6, and it reads brilliantly. It gages interest throughout, a very, very difficult task to achieve for a long copy ad.

It doesn't jump out at you, it encourages you to be drawn towards it.
It's mysterious, ambiguous, intelligent and intriguing, everything needed to keep you reading on.

And the end paragraph is excellent.
This is probably one of the best long copy ads I've read this year. It's a throwback to a bygone era, where long copy ruled supreme.
Great stuff.

No comments:

Post a Comment