This one comes form National Geographic, and in my opinion is trying way too hard.
The copy is interesting, and yes it makes me want to read on until the end, but does it make me want to watch the National Geographic Channel?
No is the answer. Not one tiny little bit.
What it does do however, is leave me depressed. I only have one-fifth of my life to live. One-fifth. I was having a nice and happy day until I read this copy.
Fuck you, National Geographic. Fuck you and your depressing MS Paint mocked-up advert.
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