Ants In Your Prints

These two ads come from Germany for Kölner Zoo and were created by Preuss und Preuss, Berlin. 


They are to highlight the arrival of the Anteater to their enclosure, and I think this is a fantastically simple idea. It does exactly what it needs to do, and no more. However, it is only one idea which has been produced three times. This just doesn't constitute a campaign. Still, the idea is great.


My only other qualm is with the 'Jeez' execution. It doesn't fit. Perhaps they should have gone a little more risqué, and used stronger, more attention-grabbing words. 


Overall, nice ads. 





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