They are to highlight the arrival of the Anteater to their enclosure, and I think this is a fantastically simple idea. It does exactly what it needs to do, and no more. However, it is only one idea which has been produced three times. This just doesn't constitute a campaign. Still, the idea is great.
My only other qualm is with the 'Jeez' execution. It doesn't fit. Perhaps they should have gone a little more risqué, and used stronger, more attention-grabbing words.
Overall, nice ads.
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