Top Dog

Now I love these ads. It's a great approach from a condom brand and they are light hearted and amusing. The visuals are very engaging and all three are clean and direct, with such simple copy in 'Kids Later.'  The whole campaign, devised by Argentinian agency Young & Rubicam, Buneos Aires, carries a lovely insight, and it's something different in an extremely overcrowded category. I like.

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