Draw Out Your Winnings

'Just Imagine'. This is a stunning piece of copy for a lottery ad. It encapsulates exactly what the appeal of the lottery is. Created by Clemenger BBDO, Adelaide for X Lotto, these ads are visually engaging, and demonstrate minimalism at its best. The vast empty space almost adds an interaction element to the series and forces you to actually fill in the blank space and to 'imagine'. These ads aren't spetactular, nor are they visually groundbreaking, but they do work, and they do make X Lotto an attractive proposition.

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