Middle of the Road Ad

This is one of the best print ads I've seen all week. The message is so simple yet so clear and so powerful. I'm not a huge fan of the word 'effective' and try to avoid it when I can, but this ad created by Ogilvy, Auckland for Auckland Transport is exactly that. It makes me take a step back and think, and it's a piece of communication that almost everyone can relate to. Good stuff.

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