Chubble Dutch

This an ad for Interbest billboards in the Netherlands by Y&R Amsterdam. Over a period of time, the man gradually loses his clothes. I think this an excellent, attention-grabbing and tongue-in-cheek campaign and would have certainly garnered a whole load of publicity. It's an amusing concept from Y&R and in my eyes, a very memorable one at that. I also believe Radio 2 would have really benefited from this idea too. Excellent stuff.

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