Unhealthy Relationship

Continuing the theme of great copywriting, these ads are for the catchily-titled Gelomyrtol, which helps fight sinusitis. I've always loved the concept of using copy that has two meanings in ads, and this is a fine example. The tagline of 'Break up with Sinusitis' draws the copy and the images together really nicely. The ads were crafted by MILK, Vilnius in Lithuania, and the campaign is simple yet memorable, very clever and it catches your attention right away. Lovely work.





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