I was blown away by how excellent the copy on these ads are, along with such beautiful art direction. I'd never heard of Halcyon Bikes before these, but these ads make me want to visit, and actually make me really like and admire the brand. They were created by BOHAN, Nashville from the U.S and they are simply stunning. Every single piece of copy is just as excellent as the next, a feat we see rarely in a series of ads. Succinct, superb, classy and overall an outstanding campaign.

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