The Sound of Violence

This an excellent conception for KAFA, a Middle Eastern organisation that attempts to eradicate gender-based violence and exploitation of women and children. The art direction is absolutely fantastic and it really drives the message home making the injuries resemble sound waves. The ads were created by Y&R, Dubai and are so simple yet shocking, an excellent combination. In my opinion I would have perhaps made the injuries more scar-like so that they match the copy, but apart from this I love them. It's always a shame when a serious issue's cause is hampered by poor advertising, but this certainly isn't the case here. Great stuff.

For other ads for the protection of women:

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