Read Between the Dimes

I absolutely adore the copy and the art direction of these ads created by BBDO, Phillippines for the somewhat controversial Billionaire Magazine. Basically it is a magazine devoted to the top 500 Billionaires across the world. I really don't like this product, not one iota, but my god do I love these ads. 'Making the most of making the most' is really outstanding copy. Beautiful in fact. I couldn't think of anything better for this product. All three ads are excellently crafted, with great use of humour and stunning art direction. Yes, they make you hate the product, but we're not Billionaires (yet) so it's not supposed to appeal to us. Amazing ads.

4 comments:

  1. Yeah this was one of my favourite issues

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  2. I hear you've got a lot of issues.

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  3. I hear you sell the big issue

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