Love at First Snipe

As it's Valentine's Day I thought I'd include this great ad. This is so simple I'm amazed it hasn't been done before. It comes from Canada for and was crafted by Rethink Communications, Vancouver. This agency's name couldn't be more suited to this ad. The idea of Cupid is an overused conception, but here, surprisingly, it has been given a new lease of life, alongside an excellent execution. The use of a city skyline cleverly adheres to the executive part of the message. Overall the art direction is spot on, and the tagline 'Precision matchmaking' matches the visual down to a tee. Simple, sophisticated and brilliant. 


  1. What I don't understand is he is just shoting at the sky? Surely that means only birds will fall in to the city?

  2. Nothing wrong with lots of birds in the city...