Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
Love at First Snipe
As it's Valentine's Day I thought I'd include this great ad. This is so simple I'm amazed it hasn't been done before. It comes from Canada for executivesearchdating.com and was crafted by Rethink Communications, Vancouver. This agency's name couldn't be more suited to this ad. The idea of Cupid is an overused conception, but here, surprisingly, it has been given a new lease of life, alongside an excellent execution. The use of a city skyline cleverly adheres to the executive part of the message. Overall the art direction is spot on, and the tagline 'Precision matchmaking' matches the visual down to a tee. Simple, sophisticated and brilliant.
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What I don't understand is he is just shoting at the sky? Surely that means only birds will fall in to the city?
ReplyDeleteNothing wrong with lots of birds in the city...
ReplyDelete