Solitairey Medicine

This ad I think is absolutely excellent. It's to raise the issue of the lack of self-medication in Brazil by the Red Cross and was created by Paim, Porto Alegre. The astoundingly simple imagery and the superb copy combine extraordinarily well to create an extraordinary and thought-provoking message which you can't help but absorb. Again, a huge and complex issue has been conveyed in the simplest form possible to create an exceptional and exemplary piece of advertising. Really great stuff.