First up today is a simply clever ad for the VW Polo BlueMotion crafted by DDB Brussels. I can imagine the look of excitement in the office when someone realised a percentage sign looks like 'olo'. An easy and straightforward idea to convey less emissions and fuel consumption. My only qualm is that 'minus 15% tax reduction' is a double negative and therefore denotes a tax increase. Either this is a genius ploy or a terrible mistake. Apart from this, the ad is just nice. Not amazing, nor brilliant, just nice.

For past VW ads:

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