A Sight For Poor Eyes

I must have some sort of Carrot craving today because here's another carrot-based ad.
This outdoor ad is devilishly simple and an excellent idea from Dutch agency Etcetera, Amsterdam. The copy simply reads 'It's HAK carrots you need.' It plays on the old adage of carrots improving your eyesight. Simple and brilliant, how effective it is I'm unsure however.

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