The Root of Evil

I found this ad for Tefal by Saatchi, Tel Aviv quite a nice idea. Their blender has a silence (ish) function and I think this ad conveys this well. My only qualm is that surely it should say 'They won't hear it coming'? Just a thought. That would hammer home the idea of 'Silence plus technology', whatever the bloody hell that is. Still, I like the art direction very much, but it's a real shame that this is the only ad, and so doesn't constitute a campaign. There must be other ideas they could use for this. Maybe incorporate a Ninja or something? Anyway, my point is there must be a few more half-decent ideas.