Nice Blood Work

I thought these ads were a breath of fresh air from Santa Casa trying to get people to donate blood. They were created by Y&R, São Paulo and take a light and humourous approach to such an important issue. It's not often you see a blood donation appeal with wit. And also, the line 'Don't waste your blood' I think is excellent, as well as the unique art direction. In my opinion, this whole campaign is A positive.

No comments:

Post a Comment