Remember Remember Remember

This is such a simple conception from Romanian agency Tempo Advertising for the very questionable memory-enhancing product, MemoPlus. I can imagine myself reading this and flicking passed the same page three times, and it would certainly grab my attention. Almost all of readers will notice it and will also clock the ad on the third page. I'm really uncertain about the copy 'Memorize at the first try' as I'm sure it could be worded so much better, but the conception is still excellent. The execution and extra pages may be expensive, but I think the additional cost is well worth the bigger impression made upon the reader. Simplicity wins again.