Buying Over Spilt Milk

These two ads are very simple and yet the art direction is phenomenal. Again, it took me a while to understand these (I must be having a slow day) but once I got there, i.e. actually read the text, then I really did like them. They were created by TBWA/London for Mullerlight and their £1,000 shopping spree competition, and are an excellent example of less is more. Brilliant stuff by a top agency.

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