Sour Scrapes

This is a great ad for Mentos Marbels by Ogilvy, Mumbai. I love the simplicity of this ad and it almost forces you to interact and imagine the noise as the nail screeches across the blackboard. It's an excellent way of conveying the product's unique selling point within one simple image. Looking at the ad really does make me shudder and essentially feel what eating the sweets would be like. An excellent form of interaction that most ads strive to enforce, but struggle to achieve. This ad has got it spot on. Great stuff.

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