This is the new John Lewis Christmas Ad from Adam & Eve, and it had a lot to live up to after their simply brilliant ad last year using a great version of 'Sweet Child O Mine'.
And I think they have done it.
This ad focuses on the joy of giving the perfect gift, and shows those going the extra mile to make it a special Christmas for that special someone.
The use of Elton John's 'Your Song' is a fantastic idea and it really is a great cover from Ellie Goulding, and was also produced in conjunction with Ben Lovett from Mumford and Sons.
'For those who care about showing they care' is a great strapline and the ad just works.
It leaves a small fuzzy feeling inside of me that can't wait for Christmas.
It really is an exceptional campaign.
More often than not, an agency make a piece of excellent advertising one year and fail to follow up the next, and this simply is not the case.
Well done Adam & Eve, you've done it again.
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
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