Sweet Ad O' Mine

This is the new John Lewis Christmas Ad from Adam & Eve, and it had a lot to live up to after their simply brilliant ad last year using a great version of 'Sweet Child O Mine'.
And I think they have done it.
This ad focuses on the joy of giving the perfect gift, and shows those going the extra mile to make it a special Christmas for that special someone.
The use of Elton John's 'Your Song' is a fantastic idea and it really is a great cover from Ellie Goulding, and was also produced in conjunction with Ben Lovett from Mumford and Sons.
'For those who care about showing they care' is a great strapline and the ad just works.
It leaves a small fuzzy feeling inside of me that can't wait for Christmas.
It really is an exceptional campaign.
More often than not, an agency make a piece of excellent advertising one year and fail to follow up the next, and this simply is not the case.
Well done Adam & Eve, you've done it again.

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