Really awful.
What were they thinking?
It's an ad supposedly supporting (not taking the piss out of) Alzheimer's in Serbia.
'Rarely it's cute, most of the time it sucks.' Seriously? Cute? Everything about this ad wrong, wrong, wrong. It makes light of a terrifying condition.
McCann Belgrade hang your stupid heads in shame.
Previously in Alzheimer's:
Don't Forget About Alzheimer's
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