Milking with Coffee

Now, it's what we've all been waiting for...
It's the first ad milking the Chilean Miner Crisis, and it comes from Chill Iced Coffee.
This ad ran in Australia last week and the reference to the poor miner with the mistress, whilst fairly funny, makes me feel sorry for the guy.
The tagline Man Up does sort of suit the ad, but I'm sure it could have been executed better.
This makes me think that because the brand is called Chill, some wise-ass thought that Chile sounds similar to it so they'd jump on board.

I'll keep my eye out for more ads that are taking advantage of the crisis.

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