This is a superb campaign for the New Zealand Lotto by DDB NZ.
It takes an entirely different angle from other lottery ads, especially those in the UK, with a fairly moving tale of a dog attempting to return a winning lottery ticket to its owner.
It's clearly a big production and was expensive to film but I think it was well worth it.
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
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