This is the new advert from SKINS sportswear and the message they deliver I think is so powerful. The idea of welcoming cheaters to challenge us in sport and the tagline 'Cheat Legal' is great. The execution of this advert makes me sit back and listen every time I see it. It's an entirely different direction from a sportswear brand in encouraging cheating and I think it pays off big time.
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
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