Cute and Fluffy Always Wins

100 cats were released into IKEA's Wembley store at night and just left to their own devices. No CGI was used and it is all real footage. That's it. What was captured was simply brilliant. Kittens sitting in lampshades, slow motion footage of cats jumping and they soon all settle down. It all works with the whole idea of 'Happy Inside.' These cats are comfortable and feel at home amongst IKEA's products.

Also, like most people, I'm a sucker for cats. A real sucker.

The ad already has thousands of hits on YouTube and a successful behind the scenes video has been launched.

We all know Cats+Internet=Success. Always.

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