This is a great idea from Australian Beer brand Toohey's. They devised a campaign that encouraged the use of beer as currency for doing favours for friends etc.
It won bronze at Cannes Lions 2010 and deservedly so.
A nice idea and very funny.
This is the entry video that won them the award.
Clever ads from past to present from around the world, alongside brilliant wordplay, that entertain, move, anger, excite, confuse, impress, shock, amuse and most of all inspire, all of which I couldn't resist sharing.
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