Stupidity is the way forward

This is a great set of ads from Diesel last year with the tagline 'Be Stupid'. These ads are encouraging people to take risks and move beyond the sensible and smart track of life. I think this campaign is fresh, lively and most of all daring.

Most of the images aren't 'stupid' in the literal sense but are visually engrossing and quite inventive. I don't think people are going to see these ads and actually go out and ride an elephant, but I think people like the idea of risk, and therefore find the campaign engaging.

[Click images to enlarge]

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