I Love Copy-Based Ads Are Stupid

It's a rarity nowadays to see a whole series of ads that rely solely on copy but these ads created by Spillman/Felser/Leo Burnett, Zurich for Swiss Life do that, and in my opinion, do it really well.

They are funny, engaging and it sells the product rather well. I think the copy flows effortlessly, and is simply brilliant.

Hats off to the copywriters who produced these. Excellent work.

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