Movie Interference

Now, I love clever copy. It's standard. Everyone does.
But I just can't decide if these ads are too clever.

I like them, don't get me wrong. I think it's a very smart way of getting the message across.
They are advertising Turkey's version of Sky+, 'Tivibu' and were created by TBWA/Istanbul.

I think these are great, they carry compelling copy, (apart from debatably the Casablanca execution which in my opinion is the weakest) and they do indeed address a common problem. But I'm just not getting as excited over these as I should be. I don't feel that tingly feeling 'down there' like I usually do when I read brilliant copy. (Not that that ever happens...)

And is it me, or does "King Ding Dong Kong" sound like the title of a porno?
I do really like these ads, I just don't love them, and I'm not sure why. Maybe it's because I'm getting older and grumpier.


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