Murder on the Dance Floor

Now I love these ads. They're an extremely unique and clever way to advertise a radio station and the idea of back to back music. The copy is excellent and taking it literally is a novel idea from Irish agency bloom, Dublin. I think the whole concept shows me iRadio is fun (whether they are not doesn't matter) and I would definitely give it a listen if I lived in Ireland. I also believe the play on words really appeals to the British sense humour. I'm not sure if other nations would get it, but who cares? Great stuff.