This is a great ambient idea for the aptly-named ‘Lonni’s Punani Waxing’ by the Miami Ad School in Brooklyn. The idea of ripping the page off in a waxing motion is excellent, and to reveal only the first few letters of the original copy is brilliant. It’s such a simple concept, but one that works very well. It’s an excellent piece of communication that is both funny and interactive, as well as creative. Good job. 


No comments:

Post a Comment