Redhook, Line and Sinker

Now I'm all for ads that use 'edgy' copy in an attempt to be different and 'cool' but this set of ads are frustrating because half of them are great but the other two fall short. The design, humour and appeal of the U.S beer brand Redhook is great and exactly what I believe Frank Unlimited are attempting to create, but I just wish they'd spent a little more time crafting the copy on the 'party' and 'commando' ads. Also, another thing that annoys me, the "outdoor" ads are blatantly photoshopped onto a billboard. Why bother? I think the persona being created for this brand is brilliant, it's just hindered by a couple of pieces of mediocre copy.


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