Stumbling Blocks

Now I really like these ads. I think the concept is excellent, and it's a very clever idea, but I just can't help thinking that they've got the target audience completely wrong. This is a family game. What kid is going to look at this ad and then think, "this looks fun, I'm going to convince my mum to buy it"? Alternatively, what parent is going to look at this ad and think, "my kid will love this"? Only the weird ones in my opinion. Colombian agency Ogilvy & Mather, Bogotá have created a funny and entertaining series of ads here, but they are way off the mark with their target audience.

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