Break Open Your Spirit

I love this concept. It's funny, fresh and smart. A floor plan is an odd way to advertise, but it has a clear message and is engaging. Ignoring the slightly homophobic reference, I like these ads by Agência3, Rio de Janeiro for Brazilian spirit Cachaça Magnífica. I'm not too keen on the copy though. There's way too many words than there needs to be. Something like 'Strong when you need to be' or anything more succinct. Still I do like this campaign overall. It's an amusing and different idea.

No comments:

Post a Comment